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Specula future-crafting practice, using speculative design and AI to explore possible futures and turn them into strategic insights, identities, and concepts that help brands evolve with intention.
I’m a digital art director and the creative lead behind Macula, where visual culture, design, and technology intersect. My work focuses on building meaningful digital experiences that blend strong aesthetic research with strategic clarity. I operate at the crossroads of brand identity, UI systems, and speculative thinking, collaborating with teams and institutions to create projects that are both culturally grounded and forward-looking.