Our
Story


Art Without Borders

For over a decade behind the scenes of the art industry, building 500+ art fairs and working with thousands of artists, we've taken in countless stories. Along the way, one thing became clear: the art world isn’t isolated anymore. It’s part of something bigger — a world where disciplines overlap, and creativity knows no boundaries.


Rethinking Structures

Yet, traditional structures still hold creatives back. Networking and social media promise connection, but in the era of algorithms and AI chances to be truly seen remain rare. With so much talent and limited demand, the endless race to success can feel unrewarding and exhausting. That’s where FOLLOW.ART comes in—to empower a quiet but unstoppable evolution of how the art world operates.


Forces of Creativity

Curators and artists are the revolutionary forces of this era. Artists spark ideas, and curators amplify their visions, shape the narrative and engage audiences. Despite their vital role, curators are often overlooked – lacking the legitimized professional space they deserve. Meanwhile, many artists are navigating an increasingly complex landscape, struggling to find the necessary support to grow their practice and reach.

We created FOLLOW.ART NEXUS as the way forward – a free and open new-generation network for curators and artists, where visibility, discovery and connection unite.


Sustainable Future

NEXUS is more than a platform; it’s a new infrastructure. Free and open, without algorithms, gatekeeping, or competition.This is a transformative space where boundaries fade and collaboration becomes the root of creative progress. By prioritizing user feedback, we’re creating the digital tools and space to define a more sustainable future for art industry.


Your
Moment

Curators and artists : this is your moment! You are the leading voices and visionaries shaping a better world. We’re here to support you — because when you grow and thrive, humanity moves forward. It is time to make the ‘art world’ work for you.

Meet
the
Team


Veronika
Gorbacova

veronika@follow.art

Head of Curatorial
Collaboration

Evelina
Gorbacova

evelina@follow.art

Head of Digital
Development

Maria
Zaccarian

maria@follow.art

Content and
Partnerships Manager

Lotta
Laosmaa

lotta@follow.art

Communications
Manager

Assel
Galymzhanova

assel@follow.art

Social Media
Manager

Diana
Novicka

diana@follow.art

Managing
Director

Bruno
Mellis

CEO

Timeline

  1. Building
    the Network

    It all begins with people. By bringing together a community of curators and artists who prioritize collaboration over competition, we’re setting the stage for everything FOLLOW.ART is destined to become.

  2. Releasing
    the NEXUS Card

    Next comes the NEXUS Card, your all-in-one professional tool for presentation and recognition. It serves as the key to discoverability, paving the way for your presence in the Connectory.

  3. Releasing
    the Connectory

    Think of the Curator and Artist Connectory as a shortcut to showcase yourself and to discover other creatives. No algorithms, no gatekeepers, just discoverability and collaboration built around your work and interests.

  4. Amplifying
    Features

    Once the network and tools are live, we’ll introduce advanced features to level-up curator and artist collaboration — event tools, open calls, and more. Each new stage builds upon the previous one, creating a platform that listens to your feedback and empowers you at every step.

Step 1234

  1. Building
    the Network

  2. Releasing
    the NEXUS Card

  3. Releasing
    the Connectory

  4. Amplifying
    Features

  1. It all begins with people. By bringing together a community of curators and artists who prioritize collaboration over competition, we’re setting the stage for everything FOLLOW.ART is destined to become.

  2. Next comes the NEXUS Card, your all-in-one professional tool for presentation and recognition. It serves as the key to discoverability, paving the way for your presence in the Connectory.

  3. Think of the Curator and Artist Connectory as a shortcut to showcase yourself and to discover other creatives. No algorithms, no gatekeepers, just discoverability and collaboration built around your work and interests.

  4. Once the network and tools are live, we’ll introduce advanced features to level-up curator and artist collaboration — event tools, open calls, and more. Each new stage builds upon the previous one, creating a platform that listens to your feedback and empowers you at every step.

Step

1234