Vladimír Birgus on Nurturing the Next Generation of Photographers

This year, Art Market Budapest, held at Millenáris Park, featured over 100 exhibitors, including students from institutions like the Hungarian University of Fine Arts and the University of Pécs, highlighting a vibrant mix of contemporary art.

We met with Vladimír Birgus, the head of the Institute of Creative Photography of the University of Silesia in Opava, at the university’s booth to discuss the art market, the impact of COVID-19 on it, the role of academia in shaping photographers’ techniques and careers.

Could you describe the profile of the photography students you are showcasing? What themes or styles do they typically explore?

We decided to show only contemporary works from bachelor's students. It is less documentary and more creative photography, with themes that resonate with the audience, such as self-awareness of self-reflection.

What challenges do emerging photographers face in today's contemporary art market?

Photography is challenging right now because the market tends to focus on established artists like Cindy Sherman, for example. This makes it difficult for young photographers to gain recognition. That’s why fairs like AMB are important; they help to showcase new talents.

Has it always been this challenging, say, 20 or 30 years ago? 

I would say it wasn’t so hard. But an important factor that contributes to the current scenario is COVID-19. The pandemic changed the art market, and now we’re trying to make it stronger again.

In your opinion, what qualities make a photographer stand out in the current art landscape?

Technical quality, of course. But the most important are the subjects portrayed. It is not only about the beauty of these photographs; they’re strong images that tell you something - something that comes from within the photographer… that is very important.

What role do you believe universities play in shaping the careers of fine arts and photography students?

If you look at contemporary photographers, I think 90% are graduates of some art school. There are some exceptions, but generally, almost all great photographers attended a school.

Each student has to select, for instance, a teacher [to work with] and they have a range of themes to deep dive into, from fashion photography to photojournalism.

How does the curriculum offered by the Institute prepare students for the realities of the photography market? 

I’d say everybody's well-prepared for a professional career. We offer lectures on  photography management, exhibition preparation, book production, sales and distribution, and even pricing for the market. This way, students are skilled in both the creative and bureaucratic aspects of their career path.