FAQ

FOLLOW.ART is an audience connection tool for creative professionals, helping them turn public interest in their work into contact and support. Its core product is the FOLLOW.ART Card, which gives audiences clear next steps: support the work through micro-patronage, book a visit or send a message, and save the creative’s contact details.

One Card. One link. One scan. Everything people need to follow up.

A website exists in isolation and often offers no easy way for visitors to act, and a social feed asks you to keep posting.

The Card is built for the moment someone wants to understand your practice and take a next step. You can update it in minutes, share it from your phone, and let people support you, book a visit or save your details.

Plus, your Card is part of the Connectory - internal directory of creative professionals where members can discover each other through non-algorithmic search.

No. FOLLOW.ART does not focus on selling artworks. It helps you present your practice, build professional relationships and create direct support around your work.

No. FOLLOW.ART does not rank, boost or suppress members.

Go to follow.art/signup and create your account. Signing up takes a minute, and setting up your FOLLOW.ART Card takes a few more.

Creative professionals at any stage of their career, working in any medium or format, can join. You choose the role that fits:

• I create: visual artist, performance artist, photographer, filmmaker, musician, fashion designer, craftsperson, art writer, or a custom role.
• I organize: curator, space, arts professional, or a custom role.

Choose the role that describes your main practice. Each FOLLOW.ART Card has one role, and you can change it when you edit your Card. If you work in more than one way, mention the other in your About text.

Yes. You must be 18 or older to create an account.

• Create your account at follow.art/signup.
• Choose your role.
• Describe your practice, briefly and to the point.
• Add your works and projects.
• Add your links: your website, social media and wherever your work lives online.
• Check your contacts. This is how people will reach you. Email is required, and you can add a phone number or WhatsApp.
• Publish your Card, then share it by link, QR code or Wallet pass.

The FOLLOW.ART Card is a short, current snapshot of your practice that gives people clear next steps when they encounter your work. It brings your works, links and contact details together. Visitors can support your work and projects financially, book a visit or send a message, and save your details. You share the Card by link, QR code or Wallet pass.

The Card is made for the moment after someone encounters your work, at an exhibition, open studio, gig, screening, fair, meeting or online, and wants to know more or follow up. It is not a website, where you keep everything, or a social feed, where you keep posting. Use it as your go-to pitch: what you do, what you are working on, and what visitors can do next.

• Role: choose your main practice.
• About you: write for the person who has just opened your Card. Use the first person, be specific, and keep it short.
• Works and projects: lead with recent work.
• Links: link to the places people can see more of what you do.
• Contacts: add the email, and the phone number or WhatsApp, where you want to be reached.

Yes. The FOLLOW.ART Starter Card is free and includes your role, About text, two images, two links, your contacts, a Wallet pass and a place in the Connectory.

PRO adds up to 50 projects, Support My Practice, the visit and message buttons, QR code templates, statistics and more links, from €3.99 a month billed annually. See Subscriptions and pricing below.

People reach your Card through the link, QR code or Wallet pass that you share. Once published, your Card also appears in the Connectory, where other members can find you by role, location, themes and experience.

Not directly. You can show prices and link to your shop or marketplace, so people can buy your work. With Support My Practice (PRO), people can also support your projects financially without buying an object.

• Link: add it to your email signature, social media bio and wherever your work can be found online.
• QR code: place it where people encounter your work in real life. QR code templates are a PRO feature.
• Wallet pass: add your Card to your phone’s wallet and share it in seconds at meetings and events as a go-to business card. It is available on every plan.

The Wallet pass puts your Card’s QR code in your phone’s wallet app, on iPhone or Android, so you can show it to someone in seconds, without searching for a link or opening a browser. It replaces printed business cards and is included in every plan.

Your Card opens in their browser, with no app to download. They can read your About text, browse your works, open your links and take the next step: support you, book a visit or send a message, and save your contact details.

Where interest peaks: next to the work or project text, on labels and posters, at the studio door, in the printed programme, on a screening slide or a set list. Say it aloud too, for example “if you’d like to follow or support this project, scan here”.

People also support creative work simply because they value it, and saying what you are raising for, such as materials, a production or a trip, gives them a clear reason to act. Support My Practice (PRO) lets visitors contribute through your Card. See the Support My Practice section below.

• Check that your About text is current.
• Describe the project you want support for.
• Turn on Support My Practice, if you are on PRO.
• Print the QR code large enough to scan from where people stand.
• Add the Wallet pass to your phone, and check your contacts are up to date.

Send a thank-you note to supporters who shared their email, update your Card with what happened and what comes next, and check your statistics. PRO shows views and scans.

Use it in proposals, panels, openings, studio visits and networking moments, and place a QR code in the space and on printed materials. Visitors then have one clear place to find your practice and return to after the event.

The Card is a snapshot that communicates concisely who you are and what you do, so keep your most recent works and information on it. Updating takes just a few minutes, and the clearer the Card, the easier it is for people to understand, remember and support your practice.

The Connectory is FOLLOW.ART’s directory of creative professionals. Members find each other by role, location, themes and experience. It is free for every registered user.

Publish your FOLLOW.ART Card. Other members can then find you, save your profile and contact you through the details you choose to share.

It gives your Card a stable place where other members can find you by role, location and theme, without algorithms or posting.

Save profiles that interest you and contact members through the details they share. You can also reply to posts on the Community Board or create your own. There, members share updates, open calls, collaboration ideas and questions.

To find creators for projects, connect with peers working on similar themes, and build professional relationships.

Support My Practice is a micro-patronage feature on the FOLLOW.ART Card. It lets people support your creative work with a voluntary financial contribution, whether they are visitors, peers, friends or the general public, and without buying an object. It is available on PRO.

• You turn on Support My Practice on your Card and connect your bank account through Stripe.
• A supporter opens your Card by QR code or link, chooses an amount and pays securely through Stripe.
• They can share their email address with you or stay anonymous.
• You receive an email each time someone supports you. It includes the supporter’s email address if they chose to share it.
• The money is paid out to your bank account, usually about seven days after the contribution.

No. FOLLOW.ART takes nothing from contributions. You receive 100% of each contribution, minus Stripe’s processing fees.

Stripe charges a percentage plus a small fixed fee on each payment, and the rates depend on your country and the supporter’s card. stripe.com/pricing shows the rates for yours.

Anyone who makes, performs, curates or organizes: artists, curators, musicians, filmmakers, designers, makers, writers and non-profit spaces. It works best where people value the work but are not buying an object, such as exhibitions, open studios, studio visits, talks, public programmes, gigs, screenings, research and independent projects. It also makes research, independent projects and behind-the-scenes work visible and supportable.

You are welcome to thank them, invite them to studio visits, exhibitions or gigs, and keep them updated about your work. They agreed to hear from you about your work, so use the address for that, and ask before adding anyone to a newsletter or mailing list. Supporters who stay anonymous stay anonymous. Once you hold someone’s details, data protection law such as UK and EU GDPR applies to you. This FAQ is not legal advice.

• Say what the support is for, such as materials, studio rent, a production or a trip.
• Place the QR code where interest peaks, and say the ask aloud.
• Thank people within 48 hours, and tell them what their support made possible.

Yes. Every member has a unique referral link in their account. When someone joins through your link, they receive one month of PRO access. When three people join through it, you receive three months of free usage, added to your next billing cycle if you already have a PRO plan. Full terms are inside your account.

A Gift Card gives a creative professional 12 months of PRO access. After purchase, the recipient receives instructions to activate it. It pays for the recipient’s PRO plan. It does not fund a particular project, and for that the recipient can use Support My Practice on their Card.

Creative professionals can be hard to buy for. A Gift Card gives practical tools for presenting their work, sharing it and receiving support, and it suits birthdays, graduations, openings and career milestones.

Anyone can: friends, family, collectors, institutions, partners and mentors. You do not need to be a member. Visit follow.art/gift-card.

Yes. FOLLOW.ART contributes to panels, talks, webinars, podcasts and workshops on audience engagement, the creative economy, art and technology, and support for independent creatives. See the Speaker Kit.

Yes. FOLLOW.ART creates cultural events for employees in workplaces such as offices, hospitality venues and business venues. The events focus on learning about local creative projects and the ways to take part in them.

Yes. FOLLOW.ART is open to hosting artist-led events with venues and spaces, and to sponsored workshops, webinars and professional development programmes.

Yes. FOLLOW.ART works with institutions, art fairs, galleries, schools, media, cultural organisations and independent initiatives.

FOLLOW.ART is built on professional respect and a shared aim of supporting the work of creative professionals. We expect members to:

• Share honestly and represent their practice clearly.
• Respect the work, time and boundaries of others.
• Ask before sharing someone else’s work or personal information.
• Avoid harassment, hate speech, spam or misleading content.
• Build real professional relationships, and turn online conversations into contact, collaboration or support where possible.

Yes. We share practical guidance through newsletters, interviews, workshops, webinars and Community Board updates. Topics include presenting your practice, building audience connection, getting support, studio visits and public engagement.

Subscribe to the FOLLOW.ART newsletter and check the Community Board for product updates, opportunities, events and member announcements.

Beta features are tools we are still testing, and selected members may receive early access. If you do, please keep the details confidential unless we say otherwise. Your feedback helps us improve them before launch.

Choose your username carefully. It should represent your creative identity. FOLLOW.ART may help with changes in special cases, but usernames are meant to stay stable.

If you do not log in or update your account for more than six months, your username may be reassigned. We will contact you first.

Please avoid names that could be confused with another creative professional, brand or institution. If you notice a conflict, contact us and the team will review it.

You do. When you upload content, you give FOLLOW.ART permission to display it and, where relevant, to feature it in communication about the community. We do not sell your content.

Yes. We may feature member work to show the community, always with credit and a link to your Card. If you prefer that your work is not featured, email [email protected].

Keep your own backups of your original files. FOLLOW.ART is a tool for presenting your practice and connecting with audiences, not a replacement for your file storage.

At follow.art/pricing.

• Event (weekly): €4.99 per week. It ends after a week and does not renew automatically.
• Monthly: €9.99 per month.
• Annual: €47.88 per year, or €3.99 per month.

Up to 50 projects, Support My Practice, the “Book a studio visit” and “Send a message” buttons, QR code templates, statistics and more links.

Yes. Your PRO access stays active until the end of your current billing cycle.

FOLLOW.ART offers promo codes and partner discounts. They may have expiry dates, usage limits and conditions, are not transferable, have no cash value and cannot be combined unless stated. Check the promo section at follow.art/pricing and look out for email updates.

FOLLOW.ART does not sell your data. You control what you share on your Card and profile, and we comply with EU data protection rules, including GDPR.

FOLLOW.ART operates under Latvian law, and by using it you agree to Latvian jurisdiction. We also comply with EU data protection and consumer rights regulations.

We will email you 30 days before any changes.

FOLLOW.ART Ltd is registered in Latvia:
Bikernieku str. 22, Riga, Latvia, LV-1006.
Reg. No: 42103112628.
VAT No: LV42103112628.

An international team with experience in curating, technology, event production and communications. We are committed to supporting the work of creative professionals, and that shapes the partnerships we build with institutions, brands and media.

Email [email protected].